About Tagtaly

News That Matters. Data That Shows It.

Tagtaly is a real-time news analysis platform built for modern newsrooms. We transform 500+ daily articles from major UK and US news sources into actionable insights: trending topics, sentiment analysis, viral story detection, and competitive intelligence. All automatically updated, completely free, and ready to use.

Our Mission

Tagtaly exists to transform how journalists understand news. Instead of being buried in hundreds of daily articles, newsrooms deserve data that answers critical questions instantly: What's surging? What's the sentiment? Which stories will trend? What are competitors missing?

We believe data-driven journalism isn't replacing editorial judgment—it's empowering it. Our mission is to give every newsroom, regardless of size, access to the same intelligence that major outlets spend millions to develop internally. We turn the chaos of news into clarity.

The Problem We Solve: News moves fast. 500+ articles published daily across UK and US news sources. Most newsrooms react to what they see on social media. By then, the moment has passed. Tagtaly lets you lead instead of follow.

How Tagtaly Works

Tagtaly is built on a foundation of automated analysis, proprietary algorithms, and careful human review. Every day, the same rigorous process runs to transform articles into actionable intelligence.

The Daily Pipeline

Collect

Scan 500+ articles daily from 5 major news sources (BBC, Guardian, Sky, Independent, Washington Post). Deduplicate using MD5 hashing to identify truly unique stories.

Analyze

Classify stories into 23 detailed topics (mapped to 4 main categories). Calculate sentiment using TextBlob. Extract key signals: mentions, keywords, record numbers.

Detect

Run 5 proprietary virality algorithms: topic surge, political mentions, record detection, sentiment shift, media bias. Score stories 0-20 for viral potential.

Visualize

Generate 15+ interactive charts showing trends, sentiment, virality, outlet disparities, and timing patterns. All updated hourly. Mobile-first design.

Extract

Identify featured images from 9 different sources (RSS, Open Graph, Twitter Card, Schema.org, CDN patterns, HTML img tags, lazy-loaded images). 99.2% coverage.

Deliver

Publish data as JSON, HTML, and interactive dashboards. Update hourly. All free. No paywalls. No authentication required.

Our Technology Stack

Tagtaly is built with modern, proven technology designed for speed, reliability, and maintainability.

Backend & Data

  • Python 3.10+: Core pipeline orchestration, data processing, analysis
  • SQLite: Lightweight, serverless article database. Scales to 100K+ articles
  • pandas: Data manipulation and aggregation for charts and trends
  • feedparser: RSS feed parsing from all news sources
  • TextBlob: Sentiment analysis with polarity scoring (-1.0 to +1.0)
  • requests: HTTP client for web scraping and image extraction

Frontend & Visualization

  • HTML5/CSS3: Semantic, accessible markup with responsive design
  • Bootstrap 5: Professional UI framework with mobile-first approach
  • Apache ECharts: Interactive data visualizations with 15+ chart types
  • JavaScript (Vanilla): No jQuery dependency. Pure ES6+ code
  • Schema.org Markup: SEO-optimized structured data

Deployment & DevOps

  • GitHub Actions: Automated daily pipeline execution at 7 AM UTC
  • SSH Deployment: Secure deployment to Hostinger shared hosting
  • Git: Version control with feature branches and atomic commits
  • Hostinger: Shared hosting with 99.9% uptime SLA

By The Numbers

500+
Articles Analyzed Daily
5
Major News Sources
23
Detailed Topic Categories
15+
Interactive Charts
99.2%
Image Coverage
60 min
Hourly Data Refresh

Our Core Values

Transparency

We believe in explaining how we work. Every algorithm, every classification decision, every data point is documented. Newsrooms deserve to understand their tools.

Accuracy

Automated analysis has limitations. We acknowledge them. Sentiment analysis can miss sarcasm. Virality prediction isn't guaranteed. We train users to think critically, not blindly trust algorithms.

Accessibility

Tagtaly is completely free. No paywalls. No premium tiers. No authentication required. Data journalism shouldn't be restricted to well-funded outlets. Every newsroom deserves access to intelligence.

Editorial Independence

We don't make editorial decisions for you. We provide data. You decide what matters. We show you what's trending, but you determine what's important. Data informs journalism; it doesn't replace it.

Why Newsrooms Trust Tagtaly

  • Speed: Answers key questions in seconds, not hours. No manual data gathering required.
  • Objectivity: Algorithmic analysis removes personal bias. Data shows what's actually trending, not what you think is trending.
  • Competitive Intelligence: Compare your coverage against BBC, Guardian, Sky, Independent. Identify gaps competitors miss.
  • Early Detection: Identify viral stories 3-4 hours before peak. Assign resources strategically, not reactively.
  • Trend Prediction: Use virality scores and momentum to forecast what will dominate tomorrow. Plan ahead.
  • Evidence-Based Decisions: Replace gut feelings with data. Justify editorial choices with metrics.
  • Scalability: Works for 1-person newsroom or 100-person operation. No setup required.
  • Cost Efficiency: What would cost $50K+/year to build in-house is available free instantly.

The Team

Tagtaly is built by journalists, engineers, and data scientists who believe in the power of data-driven storytelling. We understand newsroom pressures—competing deadlines, limited resources, the need to stay ahead of competitors.

Our team combines expertise in:

  • Journalism: Understanding newsroom workflows and editorial decision-making
  • Data Science: Machine learning, NLP, statistical analysis, trend detection
  • Software Engineering: Full-stack development, DevOps, scalable systems
  • Product Design: User-centered interface design, accessibility, mobile-first

We're passionate about the future of journalism. We believe data-driven reporting makes journalism better, faster, and more accurate. That's why we built Tagtaly.

Our Journey

2024 Q3
Concept developed: "What if journalists had real-time data about news trends?"
2024 Q4
MVP launched with 5 news sources, basic sentiment analysis, topic surge detection
2024 Q4
Phase 1: Enhanced topic classification (23 categories), improved image extraction (99.2% coverage)
2024 Q4
Phase 2: GitHub Actions automation, SSH deployment to hosting, daily scheduled runs
Current
Expanding to 50+ educational pages, daily insight briefings, case studies, methodology transparency

Get In Touch

General Inquiries
Newsroom Partnerships
Follow Us on Twitter

Ready to use data-driven insights in your newsroom?

Start using Tagtaly free today. No signup required.

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